Jennifer Rubio
Pet peeve of the day
It's hard to underestimate the importance of this effort.
This drives me crazy, in part because my favorite radio host uses it all the time. The effort is really, really important, isn't it? So it's quite easy to underestimate its importance. What you mean to say is that it's hard to overestimate the importance.
Unless you're talking about the importance of providing fish with bicycles.